KEY FEATURES The course is designed to provide candidates with the skills and competences to prepare for employment in marketing and business. The candidates will develop knowledge and skills in marketing theory and buyer behaviour as well as in the main operational areas such as marketing research, promotion and selling. Course work includes projects and assignments as well as traditional extended-response answer questions all of which are based on continuous assessment methods.
COURSE CONTENT A selection of core units includes:
Principles of Marketing; Principles of Promotion; Marketing Research Theory; Consumer Behaviour and the Marketing Process; Managing Distribution: An Introduction; Principles & Practice of Selling; Using Software Application Packages; Marketing: Graded Unit 1.
A selection of optional units includes:
Commercial Law for Marketing; An Introduction to Financial Accounting Statements; Direct Marketing; Sales Promotion; Economic Issues: An Introduction.
ENTRANCE REQUIREMENTS One Higher Grade pass at grade C or above and two other passes at Standard Grade (or equivalent) at band 3 or above; or completion of a National Qualification including Communication and appropriate subject units.
Successful completion can lead to progression on to the 2nd year of a Higher National Diploma in Marketing. It can also lead to 1st or 2nd year entry to a degree course in Marketing. The course can lead to entry to various courses within the Chartered Institute of Marketing (CIM). This course is offered at the college, please contact Peter Provan at: peter.provan@central-glasgow.ac.uk.
